Culture is destiny for a firm. Companies make money off their employees’ knowledge, skills, motivation, and attitudes. If the company’s culture does not line up squarely with customers’ needs, that company is going to be in trouble. Cultural differences largely account for why Target is so successfully financially and widely admired and shopped at, and why K-Mart, in the same industry with the same basic strategic approach, is not.
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By: Dr. Francis D. (Doug) Tuggle
Partner, Insight Consulting Partners, LLC