Forecasting has never been more important—or harder.
Customers are less loyal, and global competition more fierce, making it difficult to predict where sales are going. Adding to the problem: Products, sales and distribution channels all have proliferated, and the life spans of products have gotten shorter.
As a result, some companies are being forced to adopt new ways to improve forecasting and planning. And a common theme links them all: collaboration...
By: Chaman Jain, Professor at St. John's University and Mark Covas, Global Innovation Manager for Proctor & Gamble