Raising capital for your company may seem like a daunting task, but the challenge is less formidable if you follow some time-tested, effective dos and don'ts.
DO'S
1. Always raise more capital than you think you need. Raise enough capital to create true "dry powder" -- that is, money that goes beyond your immediate requirements. You should raise sufficient capital to meet your company's needs for 18 to 24 months. Actual capital needs are often greater than projected, and going back to the well is one of the most expensive ways to raise capital because it is usually done under less than favorable circumstances.
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DON’TS
1. Minimize risk. There are two principal components to accomplishing this objective.
• Do not personally guarantee company obligations unless you absolutely have to do so. In most cases, if your company has a track record you won't have to guarantee capital commitments. If it is requested, keep looking. If you do have to extend a personal guarantee, negotiate up-front the conditions upon which the guarantee will be either partially or totally released (usually certain operating or financial benchmarks) at some point in the future.
• Never bet the ranch. No individual deal is worth jeopardizing the company. Limit and isolate risk to the extent possible.
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By: Brad Bulkley
Bulkley Capital & Vistage Speaker